In the US, maybe 1% of us do it.
In Boulder, famous for it, maybe 5% of us do it every day.
In Copenhagen? 36 - 50% do it—while lookin’ good, even in the snow.
A promotional music video I made for the City of Copenhagen’s Bicycle Office.
Aimed at promoting Copenhagen’s fantastic, unique bicycle culture. 500,000 people ride their bikes each day. 36% of the population.
This video highlights who they are and what they do.
Shot over a period of four months.